As the Spring Festival approaches, the “Xinhua Intangible Cultural Heritage Market,” themed “Galloping Ahead with Heritage in Every Home,” officially opened in Shenyang on February 5. Co-hosted by Xinhua Group's Northeast Region and the Xinhua Intangible Cultural Heritage Center, the market offers citizens a joyful celebration blending cultural depth with immersive fun.

On February 3, 2026, the three-day “Liaoning 99 Consumption Season: Xinhua Cross-Border New Year Shopping Festival” officially opened at Shenyang Xinhua Tianxi Center. Co-hosted by Xinhua Group's Northeast Region and the Shenyang FTZ Cross-Border E-Commerce Association, the festival brought together distinctive cross-border e-commerce products and rich interactive experiences.

On December 26, 2025, the second general assembly of the Shenyang FTZ Cross-Border E-Commerce Association and the unveiling ceremony of the Xinhua Cross-Border E-Commerce Industrial Park were grandly held. Cai Junsi, Executive Director of Xinhua Group, was elected president of the second session.

Cai Junsi, a distinguished leader of a Hong Kong multinational enterprise, is committed to rooting himself in Liaoning, focusing on cross-border e-commerce, industrial cooperation and cultural heritage, and promoting the “2026 Northeast Asia Cross-Border E-Commerce Expo.”