On June 26, 2026, the 2026 Northeast Asia International Consumer Goods Expo, themed “Liaoning Connects the World, Benefiting All Directions,” opened at the Shenyang International Convention and Exhibition Center. Leveraging its strategic location as a Northeast Asia trade hub, the expo gathered premium consumer goods from across China along with procurement resources from home and abroad, serving as a major platform linking Northeast China, radiating across Northeast Asia and connecting the domestic market.

Under the guidance of Cai Junsi, Member of the Standing Committee of the CPPCC Liaoning Provincial Committee, Executive Director of Xinhua Group and President of the Shenyang FTZ Cross-Border E-Commerce Association, the group's Northeast Region General Manager Cui Tong and Representative Song Na led the delegation to the expo. The Xinhua team also attended the Shenyang Cross-Border E-Commerce Industry Development Seminar held on June 27.

The seminar, hosted by the Shenyang FTZ Cross-Border E-Commerce Association, featured thematic sessions covering the full industry chain, including cross-border e-commerce policies and standards, market layout, platform operations, digital empowerment, compliance and risk control, and brand marketing. The event introduced the “Shenyang Cross-Border E-Commerce Industrial Park Service Standards,” providing clear guidance for upgrading and standardizing the city's cross-border e-commerce parks. Ma Mengdie, representative of Xinhua Youcai International Enterprise Management Co., focused on the digital transformation of cross-border operations, presenting the functions and applications of a digital service platform for enterprises going global, reducing enterprises' overall overseas expansion costs through intelligent and digital tools.

The joint exhibition area covered 180 square meters, showcasing Xinhua Guocha tea, Xinhua intangible heritage and the Tussah Culture Industrial Park, Xinhua Cross-Border E-Commerce Industrial Park, Xinhua China Enterprise Going Global Cooperation Center, Xinhua Youcai (digital platform for enterprises going global) and other products and projects. Leveraging the national-level regional consumption platform, the group promoted its industrial projects collectively with a unified brand voice, and visitors flocked to the booths for consultation and business talks.